Growing Your Dental Practice

Negative preconceptions about dental care will not prevent you from attracting the right new patients and growing your dental practice. All it means is that you have to put a little extra finesse into your marketing efforts to stand out from the competition.

Growing Your Dental Practice

In all honesty, most people are not thrilled about visiting the dentist. Whether it is due to bad past experiences at the dentist’s office or the hassles they encounter when searching for a good practice, it can be difficult to change people’s preconceptions.

Don’t worry, negative preconceptions about dental care will not prevent you from attracting the right new patients and growing your dental practice. All it means is that you have to put a little extra effort into your marketing efforts to stand out from the competition.

If you are interested in growing your dental practice and increasing your caseload, try implementing a few of these dental marketing ideas!

  1. Focus on Facebook – Facebook is one of the best social media platforms to interact with your patients and grow your dental practice. A strong presence on Facebook is necessary to increase your brand’s reach and generate and convert more leads. To that end, you should focus on these particular functions to make the most of your page:

    • Click-to-call ads – Whether you add this functionality to existing campaigns or design call-only campaigns, this is one of the best tools in your belt. Your ultimate goal is to get patients to book an appointment - this just takes out the middleman and gives your patients a quick and simple way to get in contact with your office directly.

    • Local awareness ads – Ideally you want to advertise to the most patients you can who are most likely to visit your practice. That’s where local awareness ads are a huge help, as they allow you to target a geographic radius that makes the most sense for you. You can even combine ad concepts and include a call-to-action (CTA) button or a map card to make it easier for patients to learn more about your practice.

    • Demographic targeting – One of the best features of Facebook advertising is the detailed level of demographic targeting you can use. You’re not just limited to standard demographics (age, gender, etc.); you can target specific patients according to language, income, and interests. Consider that women are responsible for 90% of all dental purchasing decisions – makes it easier to figure out how to target your ads, right?

  2. Remarket Your Ads – Both Google and Facebook offer robust ad remarketing capabilities – and remarketing is the closest thing to “easy money” as you can get. These ads specifically target people who have visited your website or your practice, and then serve them ads meant to re-capture their interest. Even better, if you collect patient emails, you can upload the list to a Customer Match tool to create an easy remarketing list. This works great for appointment reminders or incentivizing patients to come in for specific treatments.

  3. ZocDoc: OpenTable for Doctors – With the widespread use of tablets, laptops, and cell phones, it’s becoming harder to get people to talk on the phone – much less with their dentist. Good thing there’s an app for that! ZocDoc is a mobile-based app that allows patients to search for their ideal doctor, based on their specialty, insurance availability, and location. Almost every large city is represented on the app, and more and more smaller cities are added every month, we recommend checking to see if your city is included and getting on the app!

A handful of smart dental marketing ideas can make all the difference when it comes to growing your practice - give them a try and see the results for yourself!

Source: http://www.patientnews.com/understanding-who-you-are-selling


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Topics: practice growth, dental marketing tips