With so many people (Baby Boomers especially) dealing with the effects of outdated treatments for their missing or loose teeth, it is a great opportunity for you to increase your full arch dental implant caseload.
Tips for Dental Marketing: How to Increase Full Arch Patients
The population of people over the age of 60 is growing by the day - and many of them are living longer and engaging in more active lifestyles. With so many people (Baby Boomers especially) dealing with the effects of outdated treatments for their missing or loose teeth, it is a great opportunity for you to increase your full arch dental implant caseload. But as is the case with many surgical procedures, there is still the matter of not only generating the leads for implants, but successfully converting them as well.
While most patients are more aware of how worthwhile and transformative dental implants are, there are still a few things you can do to make their decision even easier.
Your patients never need to worry about individual teeth falling out or breaking and can go back to enjoying their favorite foods without fear. What’s more, every Prettau® Zirconia bridge is backed by a 5-year warranty against any type of failure, so your patients can feel comfortable with their investment.
1. Get the Details Right First
Full arch dental implants represent a significant investment on the part of your patient. Bearing that in mind, you should make sure that your practice and your team are prepared to offer the best experience possible. Here are a few key factors to consider before you make a concerted effort to market your full arch dental implant services:
- Is your dental lab capable of handling an increased caseload? Are you confident in the quality of the prostheses produced and can they be produced in a timely manner?
- Do you have the right educational materials available? Can your patients easily understand them?
- Has your staff been trained to handle their specific responsibilities in each implant case? More than knowing what they’re responsible for, are they able to confidently provide necessary information about the procedure?
2. Develop the Right Acquisition Plan
Once you have those details worked out, it is time to devise the right acquisition plan to attract potential dental implant patients to your practice! Messaging is extremely important to the success of any marketing plan – and especially for a treatment like dental implants. Be sure to highlight the many positive effects full arch dental implants have on patients who receive them.
Increased self-confidence, the ability to enjoy their favorite foods again, and the peace of mind that comes from knowing their dental problems have been solved are all great things to focus on in your advertising. Patient testimonials and success stories are also a fantastic way to connect with your audience and give them an experience to relate to.
3. Convert, Convert, Convert
Now that you’ve piqued your patient’s interest, you can do your best to seal the deal. Aside from fear of the procedure, many patients interested in dental implants will be concerned about the cost. Luckily, once your patients are face-to-face with you, it becomes easier to explain the value of the procedure to them. Be sure to discuss how it can save them money, time, and frustration in the long run to solve their dental problems now.
We also recommend offering a few different financing options or payment plans for any patients who might still be worried about the price. Do not be afraid to hear “no” either! You will still have plenty of opportunities to follow-up with them in the future and at least keep the idea in their head.
Your patients are evolving with the times – and so are their expectations when it comes to dentistry. By developing the right base plan for increasing your full arch dental implant cases, you are opening the door to a reliable and lucrative revenue stream for your practice!
Offer Prettau® Zirconia at your Dental Practice
For your patients facing major restorative dental work, there are many possible options. But by offering Prettau® Zirconia bridges at your practice, you’re providing your patients with a proven and permanent improvement to their oral health. Bring this transformative treatment to your practice and start improving your patients’ lifestyles.