Grow Your Practice

Cell phones seem to define our lives nowadays. Almost every one of your patients has one, and if they’re like most of us, they’re pretty attached to it. But the one function that they’re guaranteed to use the most is text messaging – it’s one of the most important features on their phone.

Who doesn’t enjoy a good reward? There’s a reason why so many credit cards and retail stores make use of rewards programs – it’s because they work. They incentivize repeat business, as well as increasing brand loyalty and awareness. It’s a win-win where both the customer and business get something worthwhile.

There are a lot of things to consider when you’re deciding how to best market your dental practice. Getting new patients through the door and growing your practice is great, but you don’t want it costing you a fortune either. That’s where social media marketing comes into play.

It wasn’t too long ago that the most common solution to missing teeth was a set of removable dentures. The image of a set of artificial teeth and gums sitting in a glass of water at night, although familiar to all of us, is becoming more and more a thing of the past.

Effective video advertising can greatly increase your practice’s reach and revenue. Statistics show that 55% of people watch videos online every day and that social media videos generate up to 1200% more shares than texts and images combined.

Search engines play a huge role in your practice’s marketing efforts. Studies have shown that around 93% of all online experiences begin on a search engine, and 90% of people use search engines to discover local businesses.

It’s no secret that social media and the internet have radically altered the dental marketing landscape. Successful dental practices can no longer rely on only the traditional means of marketing if they wish to remain relevant. Now most dentists are finding success with a more digital-driven marketing strategy, as these are often more intuitive and cost-effective.

Procedures and treatments have certainly come a long way in the field of restorative dentistry. Dentists now can place full-arch dental implants, which are one of the most advanced and reliable ways to restore an entire upper or lower arch of teeth. However, as is the case with any dental tool, implant-supported dental bridges are only as effective as the material they’re made from.

Every successful dental practice is supported by a balanced marketing plan. Social media and online marketing, print marketing, and even word of mouth marketing all factor into the practice’s branding and reputation. One of the best ways a dental practice can establish itself as an authority on dentistry and generate new leads is through holding a dental seminar.

Facebook offers many different marketing tools for your practice to take advantage of. You’re probably familiar with tools like Boosted Posts or Ad Campaigns, they’re simple to use and effective. But if you’re looking for something more attractive to your audience, you need a different tool.