practice growth

Imagine you are a patient who needs a full arch restoration. On top of the daily discomfort and stress stemming from your dental issues, you aren't sure which treatment to receive. You know that a set of full arch dental implants are a serious investment, but you don’t know if you are ready to make that big first step towards getting them.

The new year is here, and that means plenty of exciting new trends in dental marketing strategies await the industry! We're entering a new decade, one that will be driven by social media and engaging content.

Cell phones seem to define our lives nowadays. Almost every one of your patients has one, and if they’re like most of us, they’re pretty attached to it. But the one function that they’re guaranteed to use the most is text messaging – it’s one of the most important features on their phone.

Who doesn’t enjoy a good reward? There’s a reason why so many credit cards and retail stores make use of rewards programs – it’s because they work. They incentivize repeat business, as well as increasing brand loyalty and awareness. It’s a win-win where both the customer and business get something worthwhile.

There are a lot of things to consider when you’re deciding how to best market your dental practice. Getting new patients through the door and growing your practice is great, but you don’t want it costing you a fortune either. That’s where social media marketing comes into play.

Search engines play a huge role in your practice’s marketing efforts. Studies have shown that around 93% of all online experiences begin on a search engine, and 90% of people use search engines to discover local businesses.

Every successful dental practice is supported by a balanced marketing plan. Social media and online marketing, print marketing, and even word of mouth marketing all factor into the practice’s branding and reputation. One of the best ways a dental practice can establish itself as an authority on dentistry and generate new leads is through holding a dental seminar.

Facebook offers many different marketing tools for your practice to take advantage of. You’re probably familiar with tools like Boosted Posts or Ad Campaigns, they’re simple to use and effective. But if you’re looking for something more attractive to your audience, you need a different tool.