social media tips

There are a lot of things to consider when you’re deciding how to best market your dental practice. Getting new patients through the door and growing your practice is great, but you don’t want it costing you a fortune either. That’s where social media marketing comes into play.

Effective video advertising can greatly increase your practice’s reach and revenue. Statistics show that 55% of people watch videos online every day and that social media videos generate up to 1200% more shares than texts and images combined.

It’s no secret that social media and the internet have radically altered the dental marketing landscape. Successful dental practices can no longer rely on only the traditional means of marketing if they wish to remain relevant. Now most dentists are finding success with a more digital-driven marketing strategy, as these are often more intuitive and cost-effective.

Facebook offers many different marketing tools for your practice to take advantage of. You’re probably familiar with tools like Boosted Posts or Ad Campaigns, they’re simple to use and effective. But if you’re looking for something more attractive to your audience, you need a different tool.