Get ahead of the curve and make sure your online presence adheres to ADA compliance now. It's not only the right thing to do, but it's also the best way to ensure that every potential patient can learn about your dental practice and decide if it is right for them.
Dental marketing in the 21st century must include ADA compliance measures to ensure that all individuals may benefits from your practice's website contents.
Americans with Disabilities Act (ADA) compliance applies to more than just your practice building nowadays. We live in an increasingly digital world, and your website and social media platforms need to be accessible to everybody. It is a great idea to stay ahead of the curve and make your online presence ADA compliant now to avoid any trouble in the future. It's not only the right thing to do, but it is also the best way to ensure that every potential patient can learn about your dental practice and decide if your services are right for them.
According to the US Census Bureau, nearly 1 in 5 people in the country have a disability. Of these Americans, around 8.1 million have vision troubles, while another 7.6 million have hearing troubles. That's a lot of potential patients who could be unable to hear or see the content you post on your website or social media platforms. Thankfully, you don't have to completely re-work your website to make it more accommodating to your patients with vision or hearing disabilities. There are several ADA approved improvements that make all the difference for anyone trying to access your website.
Trends in Dental Marketing: How to Ensure ADA Compliance
Try implementing these tweaks to your website and social media pages:
- Offer alternatives to video or sound, such as closed captions or transcripts of video content
- Incorporate multiple navigation options (such as keyboard navigation) to accommodate patients with impaired motor functions
- Avoid any imagery or video content that could induce seizures, such as videos with fast-moving images or overly bright colors
- Make sure your content is adaptable, so it's able to be presented in different formats without negatively affecting the content or messaging
- Keep your background distinguishable from the content on your website - try using a contrasting background-color to make the text on your website stand out
- If you want to go the extra mile, check to make sure your website and social media pages are compatible with screen-reader technology - it's difficult to test for, but it can make all the difference for some of your patients
If you aren’t sure if your practice’s website is ADA compliant, one way to check it is to run it through the WAVE Web Accessibility Evaluation Tool. If your site has issues, you should send the results to your current website maintenance company.
Ensuring your practice website complies with ADA regulations is well worth the limited amount of time you spend doing it. There's no better time than now to invest in the future of your practice, as well as your patients - make sure your practice website is ADA compliant!
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